The Cut Collective is focused on supporting marketing talent in a world rapidly changing due to the growth of Generative AI. Our focus is to nurture workforce adaptability, foster talent development, and uphold ethical considerations in the process.

"In the next five years, GenAI will advance to the point where it will handle more than 40% of the work of specific marketing roles." - Gerry Murray, research director, IDC's Enterprise Marketing Technology practice. (04/2024)

INSIGHTS

GenAI in Marketing: From Experimentation to Transformation

"vector illustration of a person taking a test, in the style of psychological phenomena illustrations, light amber and pink, linear patterns and shapes, candid moments captured, light green and gray, isolated figures, simplified and stylized portraits --ar 48:31 --v 5.1" prompt. Midjourney 5.1, May 28, 2023. midjourney.com/

Agentic AI: Proactive
Task Enablement

"In the next five years, GenAI will advance to the point where it will handle more than 40% of the work of specific marketing roles." - Gerry Murray, research director, IDC's Enterprise Marketing Technology practice. (04/2024)

INSIGHTS

GenAI in Marketing: From Experimentation to Transformation

Agentic AI: Proactive Task Enablement

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Agentic AI: Proactive
Task Enablement